Posts Tagged ‘marketing’
Posted by Norm Fisher on July 1, 2010
It’s July 1 today.
I’m not raising this point because I’m concerned you’ll otherwise miss out on the celebrations of the day. I bring it up because there’s about a ten percent chance that your listing is still being promoted with photos showing snow if it was listed between the first of January and the end [...]
Posted by Norm Fisher on December 6, 2009
They say, “You never get a second chance to make a good first impression” and most of us accept this as true. It’s certainly the case in marketing homes. Your listing is really only “new” once for a very brief time. It is the time during which you have the greatest opportunity to attract the [...]
Posted by Norm Fisher on October 23, 2009
This commercial for Cullman Liquidation Center came to me by way of Tim Ayres, a Realtor from Sooke British Columbia who wrote in his Twitter stream, “This is easily the best real estate commercial in history.” Thanks for the laugh Tim!
Posted by Norm Fisher on June 15, 2009
This post makes the “just for fun” category for the featured video’s surprise ending. If you start the video, please see it through to the end.
By way of Brendan King’s Twitter stream.
As a licensed Asian, I found this particular misunderstanding quite amusing and so did the other Asians in my office, but discriminatory practices are [...]
Posted by Norm Fisher on March 31, 2009
Maybe I’m getting old, but I’m not sure I get the “Twitter” thing.
I first signed up to use this “social media” tool a little more than a year ago. I think I gave it a fair shot (96 tweets and a lot of listening) but it just doesn’t seem to work for me. I’m not [...]
Posted by Norm Fisher on October 27, 2008
This image is a screenshot taken from the Saskatoon MLS system that displays the price history of a listed property. The home seller is clearly confused. He has adjusted his price 16 times including 9 reductions and 7 increases. That’s right. 7 increases. Oddly, the asking price is still higher than it was the day [...]
Posted by Norm Fisher on February 9, 2008
This is the lead statement in the general comments of a property first offered for sale on February 5, 2008.
Act quickly!! Offers will be accepted until February 20th 2008.
I have to ask myself, “Why should I act quickly?” It would seem to me that I have at least two weeks to get over [...]
Posted by Norm Fisher on December 27, 2007
The “smallest house in Toronto,” measuring just 300 square feet is being offered for sale at $173,000. That’s $577 per square foot.
Sitting on a narrow lot which measures in at 7.25 feet by 113.67 feet, this little charmer has been completely renovated from top to bottom. It features a living room, a kitchen, a [...]
Posted by Norm Fisher on December 15, 2007
It may be dirty, ugly and smelly but according to this website (no longer available), it also offers “Great bones, and a great location.”
Shocking as it may be, there’s something remarkably refreshing about the truthful approach that this agent has taken to marketing this property. Let’s face it, this is an ugly house and [...]
Posted by Norm Fisher on November 30, 2007
The Edmonton real estate market may be starting to show some positive signs with active residential listings dropping around 10% in recent months, but this ad makes it obvious that some seller’s are motivated and ready to do what needs to be done to attract a buyer.
Edmonton builder, Coventry Homes is lobbing out an [...]
Posted by Norm Fisher on April 28, 2007
For a seller, the obvious allure of an unconditional offer is the certainty which it immediately provides. In the past, unconditional offers were typically made in rare instances when the buyer has the resources to finance the purchase themselves and does not require anyone’s approval. Today, we see many buyers submitting offers which contain [...]