Posts tagged as:

marketing

Stupid, lazy, or just a butt ugly listing?

December 6, 2009

They say, “You never get a second chance to make a good first impression” and most of us accept this as true. It’s certainly the case in marketing homes. Your listing is really only “new” once for a very brief time. It is the time during which you have the greatest opportunity to attract the [...]

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After these messages we’ll be right back

October 23, 2009

This commercial for Cullman Liquidation Center came to me by way of Tim Ayres, a Realtor from Sooke British Columbia who wrote in his Twitter stream, “This is easily the best real estate commercial in history.” Thanks for the laugh Tim!

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Discriminatory real estate ad attracts media attention

June 15, 2009

This post makes the “Too funny” category for the featured video’s surprise ending. If you start the video, please see it through to the end.
By way of Brendan King’s Twitter stream.

As a licensed Asian, I found this particular misunderstanding quite amusing and so did the other Asians in my office, but discriminatory practices are no [...]

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You could actually know more about Saskatoon real estate, faster.

March 31, 2009

Maybe I’m getting old, but I’m not sure I get the “Twitter” thing.
I first signed up to use this “social media” tool a little more than a year ago. I think I gave it a fair shot (96 tweets and a lot of listening) but it just doesn’t seem to work for me. I’m not [...]

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If you want me to act quickly don’t give me all the time in the world

February 9, 2008

This is the lead statement in the general comments of a property first offered for sale on February 5, 2008.

Act quickly!! Offers will be accepted until February 20th 2008.

I have to ask myself, “Why should I act quickly?” It would seem to me that I have at least two weeks to get over [...]

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Smallest house in Toronto on the market

December 27, 2007

The “smallest house in Toronto,” measuring just 300 square feet is being offered for sale at $173,000. That’s $577 per square foot.

Sitting on a narrow lot which measures in at 7.25 feet by 113.67 feet, this little charmer has been completely renovated from top to bottom. It features a living room, a kitchen, a [...]

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Dirty, ugly, smelly house for sale

December 15, 2007

It may be dirty, ugly and smelly but according to this website (no longer available), it also offers “Great bones, and a great location.”

Shocking as it may be, there’s something remarkably refreshing about the truthful approach that this agent has taken to marketing this property. Let’s face it, this is an ugly house and [...]

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Can you throw in a free car with that house?

November 30, 2007

The Edmonton real estate market may be starting to show some positive signs with active residential listings dropping around 10% in recent months, but this ad makes it obvious that some seller’s are motivated and ready to do what needs to be done to attract a buyer.

Edmonton builder, Coventry Homes is lobbing out an [...]

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Sellers beware: How an unconditional offer can work against you

April 28, 2007

For a seller, the obvious allure of an unconditional offer is the certainty which it immediately provides. In the past, unconditional offers were typically made in rare instances when the buyer has the resources to finance the purchase themselves and does not require anyone’s approval. Today, we see many buyers submitting offers which contain [...]

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Pricing your Saskatoon home for the greatest return

April 6, 2007

It’s never been harder to predict the probable selling price of a home in the Saskatoon real estate market. At most points in my career, it’s been reasonably easy to come pretty close with a little prudent research. Now, things seem to be changing so rapidly that it’s hard to answer the question with a [...]

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Seller will review all offers…someday

March 6, 2007

There’s a new approach to marketing a Saskatoon real estate listing which is being met with mixed reviews, and it’s having mixed results. When it works, it works big. When it fails, it couldn’t be more boring. I think it has potential but it has to be done right.

I’m talking about the practice of [...]

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