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Posts Tagged ‘marketing’

10

Dear Seller: Let’s talk about the weather and your photos

It’s July 1 today.
I’m not raising this point because I’m concerned you’ll otherwise miss out on the celebrations of the day. I bring it up because there’s about a ten percent chance that your listing is still being promoted with photos showing snow if it was listed between the first of January and the end [...]

8

Stupid, lazy, or just a butt ugly listing?

They say, “You never get a second chance to make a good first impression” and most of us accept this as true. It’s certainly the case in marketing homes. Your listing is really only “new” once for a very brief time. It is the time during which you have the greatest opportunity to attract the [...]

1

After these messages we’ll be right back

This commercial for Cullman Liquidation Center came to me by way of Tim Ayres, a Realtor from Sooke British Columbia who wrote in his Twitter stream, “This is easily the best real estate commercial in history.” Thanks for the laugh Tim!

2

Discriminatory real estate ad attracts media attention

This post makes the “just for fun” category for the featured video’s surprise ending. If you start the video, please see it through to the end.
By way of Brendan King’s Twitter stream.

As a licensed Asian, I found this particular misunderstanding quite amusing and so did the other Asians in my office, but discriminatory practices are [...]

7

You could actually know more about Saskatoon real estate, faster.

Maybe I’m getting old, but I’m not sure I get the “Twitter” thing.
I first signed up to use this “social media” tool a little more than a year ago. I think I gave it a fair shot (96 tweets and a lot of listening) but it just doesn’t seem to work for me. I’m not [...]

88

Saskatoon home seller has one strange pricing strategy

This image is a screenshot taken from the Saskatoon MLS system that displays the price history of a listed property. The home seller is clearly confused. He has adjusted his price 16 times including 9 reductions and 7 increases. That’s right. 7 increases. Oddly, the asking price is still higher than it was the day [...]

11

If you want me to act quickly don’t give me all the time in the world

This is the lead statement in the general comments of a property first offered for sale on February 5, 2008.

Act quickly!! Offers will be accepted until February 20th 2008.

I have to ask myself, “Why should I act quickly?” It would seem to me that I have at least two weeks to get over [...]

9

Smallest house in Toronto on the market

The “smallest house in Toronto,” measuring just 300 square feet is being offered for sale at $173,000. That’s $577 per square foot.

Sitting on a narrow lot which measures in at 7.25 feet by 113.67 feet, this little charmer has been completely renovated from top to bottom. It features a living room, a kitchen, a [...]

3

Dirty, ugly, smelly house for sale

It may be dirty, ugly and smelly but according to this website (no longer available), it also offers “Great bones, and a great location.”

Shocking as it may be, there’s something remarkably refreshing about the truthful approach that this agent has taken to marketing this property. Let’s face it, this is an ugly house and [...]

5

Can you throw in a free car with that house?

The Edmonton real estate market may be starting to show some positive signs with active residential listings dropping around 10% in recent months, but this ad makes it obvious that some seller’s are motivated and ready to do what needs to be done to attract a buyer.

Edmonton builder, Coventry Homes is lobbing out an [...]

0

Sellers beware: How an unconditional offer can work against you

For a seller, the obvious allure of an unconditional offer is the certainty which it immediately provides. In the past, unconditional offers were typically made in rare instances when the buyer has the resources to finance the purchase themselves and does not require anyone’s approval. Today, we see many buyers submitting offers which contain [...]

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